{"id":78791,"date":"2021-07-19T15:46:15","date_gmt":"2021-07-19T22:46:15","guid":{"rendered":"https:\/\/sou.edu\/academics\/?p=78791"},"modified":"2021-07-19T16:12:33","modified_gmt":"2021-07-19T23:12:33","slug":"esports-matter-competitive-videogaming-booming-market","status":"publish","type":"post","link":"https:\/\/sou.edu\/academics\/esports-matter-competitive-videogaming-booming-market\/","title":{"rendered":"Esports Matter: Precious Yamaguchi, Competitive Video Gaming, Booming Market"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6ylxhwn-b0d1796fd37f543c23f4debff99fc017\">\n.avia-section.av-6ylxhwn-b0d1796fd37f543c23f4debff99fc017{\nbackground-color:#f3f3f3;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-6ylxhwn-b0d1796fd37f543c23f4debff99fc017 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_submenu  avia-builder-el-first  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alt=\"Precious Yamaguchi Helps 91²Ö¿âLink Technology\" decoding=\"async\" fetchpriority=\"high\" itemprop=\"thumbnailUrl\"  > <\/picture><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-krb7ib34-94adef609a626f4de1610a7ba7c95d8f\">\n#top .av-special-heading.av-krb7ib34-94adef609a626f4de1610a7ba7c95d8f{\npadding-bottom:0;\nfont-size:28px;\n}\nbody .av-special-heading.av-krb7ib34-94adef609a626f4de1610a7ba7c95d8f .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n#top #wrap_all .av-special-heading.av-krb7ib34-94adef609a626f4de1610a7ba7c95d8f .av-special-heading-tag{\nfont-size:28px;\n}\n.av-special-heading.av-krb7ib34-94adef609a626f4de1610a7ba7c95d8f .av-subheading{\nfont-size:20px;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top #wrap_all .av-special-heading.av-krb7ib34-94adef609a626f4de1610a7ba7c95d8f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-krb7ib34-94adef609a626f4de1610a7ba7c95d8f .av-special-heading-tag{\nfont-size:0.8em;\n}\n}\n<\/style>\n<div  class='av-special-heading av-krb7ib34-94adef609a626f4de1610a7ba7c95d8f av-special-heading-h1 blockquote modern-quote  avia-builder-el-7  el_after_av_image  el_before_av_textblock  top-30 av-inherit-size av-linked-heading'><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Esports Matter<\/h1><div class='av-subheading av-subheading_below'><p>Comm Program Prof Precious Yamaguchi Helps Link Technology, Culture &amp; Student Learning in a Booming Market for Competitive Videogaming<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-3baf61z-e0cf184329e659b6d0598f28ce019e39 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A few years ago, the economic value of watching other people play videogames might have seemed like a losing proposition. But the global esports market exceeded $1 billion in 2019, and by some accounts is expected to grow at an average rate of 24 percent for the rest of the decade.<\/p>\n<p>91²Ö¿â has responded to the esports boom by adding a new <a href=\"\/academics\/esports\/program\/\" target=\"_blank\" rel=\"noopener\">minor in esports management<\/a>, creating a <a href=\"https:\/\/recreation.sou.edu\/esports\/\" target=\"_blank\" rel=\"noopener\">center for esports training and competition<\/a> in the <a href=\"https:\/\/recreation.sou.edu\/\" target=\"_blank\" rel=\"noopener\">Student Recreation Center<\/a>, and launching an intercollegiate team in esports, expected to make its competitive debut in Spring 2021.<\/p>\n<p>Comm Program Associate Professor Precious Yamaguchi has played a key role in designing the interdisciplinary minor, and her courses on the culture of videogaming will be an important element of SOU&#8217;s <a href=\"https:\/\/catalog.sou.edu\/preview_program.php?catoid=14&amp;poid=3859\" target=\"_blank\" rel=\"noopener\">esports curriculum<\/a>. Dr. Yamaguchi took the time to talk to us about esports, what they mean to her and what the minor can do for students.<\/p>\n<p><span class=\"heavy-man\">What are esports and what have they done for gaming culture?<\/span><br \/>\nCompetitive gaming, especially for videogames and online games, has been around for quite a while. I&#8217;d say almost at least 20 years. An esports event is kind of like attending a basketball or a soccer game. Esports are similar to a lot of other types of professional leagues where there are drafts, international teams and fans that follow the games. It brings this international community together.<\/p>\n<p>Streaming services like Twitch and messaging platforms like Discord make it possible for many people to come together and observe different types of gamers and competitive games. I think that we have this type of culture where we like to watch things that we might not necessarily be doing ourselves.<\/p>\n<p>You have these very famous teams that have their own type of drama and excitement, and it goes beyond just watching people in the actual competition. You watch these different teams develop or the type of drama that occurs like players getting dropped from a team, it&#8217;s kind of like football.<\/p>\n<p>People have their favorite players and they know when someone got married or their father passed away. Then, with online streaming, we&#8217;re able to watch people in different countries and engage with each other. My son is only four years old, but he has his favorite Minecraft players, and he thinks their commentary is funny. The players are teenagers, and I have to remind him that he&#8217;s not a teenager, yet.<\/p>\n<p><span class=\"heavy-man\">Would it be correct to say that esports has helped the online gaming community become more inclusive?<\/span><br \/>\nYes, it&#8217;s a lot more inclusive globally, and it&#8217;s super exciting. Think about basketball. Not all of us can be NBA players, but it doesn&#8217;t stop us from wanting that connection of being in the game. Few of us are professional athletes, but we are connected to those professional athletes, which are now computer online gaming athletes.<\/p>\n<p><span class=\"heavy-man\">What brought you into the esports world?<\/span><br \/>\nWhen I was growing up, my grandfather owned a small company that rented out different types of entertainment, things like pool tables, pinball machines and arcade games. So, at my grandparents&#8217; house, he would have all of these different types of games there. From a very, very young age, my brother and I were able to play for free, and I became very interested in video games.<\/p>\n<p>I became interested in esports through the game Dota 2. Seattle hosts one of our nation&#8217;s largest esports competitions, which is called the TI, which is the international Dota 2 competition, and four or five years ago, I became really interested in attending these events. I was able to see the international impact that different teams of not only Dota 2, but World of Warcraft and League of Legends have on this growing field. It is a mix between business, communication, graphic arts and computer science.<\/p>\n<p>At SOU, I taught a course called Video Games and Cultures and I was also the faculty advisor for the video games coalition. In 2018, President Schott sent me to a conference in Atlanta called NACE Sports, which focuses on competitive esports in colleges. I was surprised at how many universities that were there trying to get information about how they could start an esports program. I listened to some of the coaches that had already started successful teams in the Midwest, Canada and California, and how they created community-based competitive games across the country, and I brought all of that information back to our campus.<\/p>\n<p><span class=\"heavy-man\">What do students learn besides the team building in esports?<\/span><br \/>\nThe esports minor brings in areas like business, communication, emerging media and digital arts, and computer science. Students aren&#8217;t just playing in the dark all day, but learn about the video game culture and media literacy.<\/p>\n<p><span class=\"heavy-man\">How do teams differ from country to country?<\/span><br \/>\nI&#8217;m interested in looking at teams like the ones I saw when I used to live in China and worked at a university. One of my students moved into a gaming house. In China, there are a lot of gaming houses where the teams live together. They eat, breathe, live, and play as a team 24 hours a day. At SOU, we are not doing that, we encourage players to have a balanced college life.<\/p>\n<p>A lot of universities who have esports teams work out together, not like a football workout, but their own type of workout for their hands, back and shoulders. This creates a type of routine that tries to break the stereotype that gamers just stay up all night, sleep all day and eat junk food. I was really inspired by how different universities have paid coaches to run their esports teams as an actual competitive team, and I think that&#8217;s what we&#8217;re trying to build for 91²Ö¿âstudents.<\/p>\n<p><span class=\"heavy-man\">Are there any ethical challenges in esports?<\/span><br \/>\nThere can be a lot of drama on Twitter. I focus more on that because I&#8217;m from communication. There is also the challenge of gender and nationality. I think with a lot of entertainment or athletics, even as a female fan, you&#8217;re challenged by male fans for the idea that you&#8217;re not technically skilled enough or that you&#8217;re not as knowledgeable. We have a lot of those same challenges in esports, but there is a lot of respect for different genders and having co-ed teams.<\/p>\n<p>I don&#8217;t know the exact numbers, but I would say that esports teams are predominantly male. However, esports can be situated more like campus recreation rather than competitive teams of male and female, which is great because everyone is invited and you don&#8217;t have the restrictions of gendered teams. I think the minor is giving us this type of context and information in preparation for being able to facilitate online competitions and teams in the field of esports and to really do it intentionally with inclusion and diversity.<\/p>\n<p><span class=\"heavy-man\">What doors open for students with an esports minor?<\/span><br \/>\nA lot of doors! Students could go into the more development and animation side.There are also the people that do the research for the storylines of games. For big events, there are management and business planning positions, as well as different types of fundraising campaigns and advertising.<\/p>\n<p>Esports offers a lot of crowdfunding opportunities and engagement with different communities. And there&#8217;s also the swag that people like to buy. Coming from the communication side, I can really see that social media, broadcasting and television are being developed. ESPN has their own online game channel. Just like commentary and the announcers are a huge part of a baseball game, it&#8217;s the same thing with online gaming. They have commentators and different personalities that are linked to the online games.<\/p>\n<hr class=\"pop-20\" \/>\n<p><em>Interview by Autumn Micketti (@mountainmusicwoman), Community Manager for the Communication Program at 91²Ö¿â.<\/em><\/p>\n<\/div><\/section><br \/>\n<div  class='av-social-sharing-box av-1066tyf-9d1fba6628a3800d5f96b654db7654da av-social-sharing-box-default  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last  av-social-sharing-box-fullwidth'><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Share this entry<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href="https:\/\/www.facebook.com\/sharer.php?u=https:\/\/sou.edu\/academics\/esports-matter-competitive-videogaming-booming-market\/&#038;t=Esports%20Matter%3A%20Precious%20Yamaguchi%2C%20Competitive%20Video%20Gaming%2C%20Booming%20Market" aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook'><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on X\" href="https:\/\/twitter.com\/share?text=Esports%20Matter%3A%20Precious%20Yamaguchi%2C%20Competitive%20Video%20Gaming%2C%20Booming%20Market&#038;url=https:\/\/sou.edu\/academics\/?p=78791" aria-hidden='false' data-av_icon='\ue932' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on X'><span class='avia_hidden_link_text'>Share on X<\/span><\/a><\/li><li class='av-share-link av-social-link-linkedin' ><a target=\"_blank\" aria-label=\"Share on LinkedIn\" href="https:\/\/linkedin.com\/shareArticle?mini=true&#038;title=Esports%20Matter%3A%20Precious%20Yamaguchi%2C%20Competitive%20Video%20Gaming%2C%20Booming%20Market&#038;url=https:\/\/sou.edu\/academics\/esports-matter-competitive-videogaming-booming-market\/" aria-hidden='false' data-av_icon='\ue8fc' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on LinkedIn'><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-mail' ><a  aria-label=\"Share by Mail\" href="mailto:?subject=Esports%20Matter%3A%20Precious%20Yamaguchi%2C%20Competitive%20Video%20Gaming%2C%20Booming%20Market&#038;body=https:\/\/sou.edu\/academics\/esports-matter-competitive-videogaming-booming-market\/" aria-hidden='false' data-av_icon='\ue805' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share by Mail'><span class='avia_hidden_link_text'>Share by Mail<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kryex3-01a1dbaee76fd9977484aca42c34a9de\">\n.flex_column.av-kryex3-01a1dbaee76fd9977484aca42c34a9de{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-kryex3-01a1dbaee76fd9977484aca42c34a9de av_one_fifth  avia-builder-el-10  el_after_av_three_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A few years ago, the economic value of watching other people play videogames might have seemed like a losing proposition. But the global esports market exceeded $1 billion in 2019, and by some accounts is expected to grow at an average rate of 24 percent for the rest of the decade.<\/p>\n<div class=\"avia-button-wrap avia-button-left\"><a class=\"avia-button avia-color-dark avia-size-large avia-position-left \" href=\"\/academics\/esports-matter-competitive-videogaming-booming-market\/\" aria-label=\"Read More about Comm Program Prof Precious Yamaguchi Helps 91²Ö¿âLink Technology, Culture and Student Learning in a Booming Market for Competitive Videogaming\">READ MORE<\/a><\/div>\n","protected":false},"author":14,"featured_media":78794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"_acf_changed":false,"footnotes":""},"categories":[127,284],"tags":[],"class_list":["post-78791","post","type-post","status-publish","format-aside","has-post-thumbnail","hentry","category-communication","category-featured","post_format-post-format-aside"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Esports Matter: Precious Yamaguchi, Competitive Video Gaming, Booming Market<\/title>\n<meta name=\"description\" content=\"Global esports market exceeded $1 billion in 2019, &amp; by some accounts is expected to grow at a rate of 24 % for the rest of the decade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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- 91²Ö¿â- is a Liberal Arts University in Ashland, Oregon. Serving the Southern Oregon and Northern California regions, 91²Ö¿âprovides offers many higher education degree pathways, including: Major degree Undergraduate programs, Masters degree Graduate programs, Minor degrees, Certificate programs, and Micro-credential pathways. 91²Ö¿â also provides Summer Youth Programs for students in the region from K-12, as well as continuing education programs through the Osher Lifelong Learning Institute (OLLI). 91²Ö¿â welcomes students from abroad through SOU's International Programs, which also provides current 91²Ö¿âstudents opportunities to study away across the country and internationally through a multitude of partner universities. The beautiful 91²Ö¿âcampus, nestled in the hills of Ashland, OR welcomes the surrounding community to come and enjoy many hosted events, including: sporting events at the 91²Ö¿âRaider Stadium and Lithia Motors Pavilion, theater performances hosted by the 91²Ö¿âTheatre program , musical performances at the 91²Ö¿âMusical Recital Hall, and art exhibitions at the Schneider Museum of Art and other campus art galleries. 91²Ö¿â has many specialized programs which help lower tuition costs, grant in-state tuition, provide accelerated graduation, give opportunities to adult learners, and allow students to graduate with internships leading to job placement.","email":"provostsoffice@sou.edu","telephone":"541-552-6114","legalName":"91²Ö¿â","foundingDate":"1872-09-01"},{"@type":"Person","@id":"https:\/\/sou.edu\/academics\/#\/schema\/person\/d63857b3b310cf49180208a32b86d2bc","name":"Sean Glassford","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sou.edu\/academics\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9d06c0ea896caf32907bcbdeae4e268bf90877fa2c09e7f919bd803e87634d1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9d06c0ea896caf32907bcbdeae4e268bf90877fa2c09e7f919bd803e87634d1d?s=96&d=mm&r=g","caption":"Sean Glassford"}}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/posts\/78791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/comments?post=78791"}],"version-history":[{"count":0,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/posts\/78791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/media\/78794"}],"wp:attachment":[{"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/media?parent=78791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/categories?post=78791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sou.edu\/academics\/wp-json\/wp\/v2\/tags?post=78791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}