{"id":89618,"date":"2024-06-18T11:34:45","date_gmt":"2024-06-18T18:34:45","guid":{"rendered":"https:\/\/sou.edu\/academics\/?post_type=degree&#038;p=89618"},"modified":"2026-02-16T10:33:25","modified_gmt":"2026-02-16T18:33:25","slug":"business-administration-ba-bs-marketing-concentration","status":"publish","type":"degree","link":"https:\/\/sou.edu\/academics\/degree\/business-administration-ba-bs-marketing-concentration\/","title":{"rendered":"Business Administration, BA\/BS (Marketing Concentration)"},"content":{"rendered":"<p>A degree in Business Administration with a concentration in Marketing develops you into a creative and responsive citizen with skills to carry you throughout your career.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A degree in Business Administration with a concentration in Marketing develops you into a creative and responsive citizen with skills to carry you throughout your career.<\/p>\n<p>A degree in Business Administration with a concentration in Marketing develops you into a creative and responsive citizen with skills to carry you throughout your career. You can travel the world, start your own successful business, and inspire those around you. In this program, you will practice digital and one-to-one marketing, exercise professional judgment and learn how to promote products, services, and even yourself. In addition to mastering many tangible skills in marketing, the Business Administration degree teaches you to become a leader in the workplace. With our small class environment, you build relationships with faculty and peers that can help you for a lifetime.<\/p>\n<p>Marketing, Direct Marketing, Consumer Behavior<\/p>\n","protected":false},"featured_media":89620,"template":"","degree-type":[375],"degree-interest-type":[391,397],"class_list":["post-89618","degree","type-degree","status-publish","has-post-thumbnail","hentry","degree-type-major","degree-interest-type-business-and-industry","degree-interest-type-communication-and-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Administration, BA\/BS (Marketing Concentration) - 91²Ö¿âAcademic Programs<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Administration, BA\/BS (Marketing Concentration)\" \/>\n<meta property=\"og:description\" content=\"A degree in Business Administration with a concentration in Marketing develops you into a creative and responsive citizen with skills to carry you throughout your career.  A degree in Business Administration with a concentration in Marketing develops you into a creative and responsive citizen with skills to carry you throughout your career. You can travel the world, start your own successful business, and inspire those around you. In this program, you will practice digital and one-to-one marketing, exercise professional judgment and learn how to promote products, services, and even yourself. In addition to mastering many tangible skills in marketing, the Business Administration degree teaches you to become a leader in the workplace. With our small class environment, you build relationships with faculty and peers that can help you for a lifetime.  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